NOTES & ESSAYS.
Long-form writing on operating software businesses, African distribution dynamics, and counter-intuitive lessons learned from shipping.
Why I'm Betting on African Businesses
The next generation of global institutions will be built by solving high-friction African everyday problems.
What Building Nile Has Taught Me
Three years of shipping software to merchants, breaking production, and discovering what businesses actually pay for.
What Visiting a Sena Customer Taught Me
Why spending 4 hours at a hotel front desk in Lekki taught me more than 6 months of Figma designs.
Why Most African SaaS Pricing Is Wrong
The standard US $29/month subscription model is dead on arrival for 90% of Nigerian SMEs.
Building Software for Nigerian Internet
High packet loss, sudden edge dropouts, and extreme data consciousness: how to engineer for survival.
Why Distribution Matters More Than Founders Admit
The fatal myth that the best product automatically finds an audience, and how to build unfair distribution leverage.